Posted by: Anonymous Coward
on June 20, 2002 02:15 AM
My company was recently faced with the dilemma of choosing both a company name & a domain name. Today a good domain name is so important for some companies (Mine included) - that our brainstorming session for a corporate name & identity was lead by a lengthy WhoIs session.
Since every simple domain under the sun has been registered and is being squatted on - we began looking to the new extension, ".biz" since we are in fact - a business. We are now sharing the name <A HREF="http://www.solidblue.biz/">SolidBlue</a solidblue.biz> with a couple of other companies - one of which has SolidBlue.com .
Personally, I think .BIZ sticks out better than .COM - and from feedback I've received - we haven't lost any business to 'confusion between extensions'. If anything, our extension is easier to remember, our acceptance of other companies with identical domain names and different extensions, and our unique-ness actually keeps us at the top of our clients thoughts.
For this reason it is my belief that any domain owner whose domain extension does not reflect their organization, or no-longer reflects their organization - should begin the process of switching over to the accurate extension.
I believe these wars over domains and extension squatters (Almost every business does it) - is self-perpetuating. After all, if companies were comfortable saying, "No, we're whoever.com... whoever.org is a non-profit organization, [or] an internet community that discusses similar subjects" - then the average person would realize they can't just type "dot com" after everything their interested in looking at...
Just my two cents,
--<A HREF="http://www.myhometechie.com/">The Home Techie</a myhometechie.com>
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TLD wars, and Extension Squatting.
Posted by: Anonymous Coward on June 20, 2002 02:15 AMSince every simple domain under the sun has been registered and is being squatted on - we began looking to the new extension, ".biz" since we are in fact - a business. We are now sharing the name <A HREF="http://www.solidblue.biz/">SolidBlue</a solidblue.biz> with a couple of other companies - one of which has SolidBlue.com .
Personally, I think .BIZ sticks out better than .COM - and from feedback I've received - we haven't lost any business to 'confusion between extensions'. If anything, our extension is easier to remember, our acceptance of other companies with identical domain names and different extensions, and our unique-ness actually keeps us at the top of our clients thoughts.
For this reason it is my belief that any domain owner whose domain extension does not reflect their organization, or no-longer reflects their organization - should begin the process of switching over to the accurate extension.
I believe these wars over domains and extension squatters (Almost every business does it) - is self-perpetuating. After all, if companies were comfortable saying, "No, we're whoever.com... whoever.org is a non-profit organization, [or] an internet community that discusses similar subjects" - then the average person would realize they can't just type "dot com" after everything their interested in looking at...
Just my two cents,
--<A HREF="http://www.myhometechie.com/">The Home Techie</a myhometechie.com>
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