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Re:what a ridiculous story

Posted by: Anonymous Coward on July 25, 2003 07:32 PM
But then you have brand name trust: "Oh, I bought from these people [who were the only ones on the market last time] and I was so happy, I'll just go with them again."

Companies actually often bid at loss on very high-profile bids for the PR effect "Yes sir that's right, we made the glue that resisted the Iraqi deserts."

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