Posted by: Jeremy Hogan
on August 15, 2004 01:05 AM
We could just end it, we could ignore him and hope he goes away, but everything you need to know about marketing and messaging you can glean from Vlad the Impaler.
Nice crisp short, memorable name. Vlad.
A qualifier that says clearly what he is known for. He's an impaler. Among other things, to be sure. But you clearly know his specialty.
And the bodys/heads on pikes along the road to his castle let you know that he delivers. And you'd better not test him on it.
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Re:Enderle doesn't deserve this much attention
Posted by: Jeremy Hogan on August 15, 2004 01:05 AMNice crisp short, memorable name. Vlad.
A qualifier that says clearly what he is known for. He's an impaler. Among other things, to be sure. But you clearly know his specialty.
And the bodys/heads on pikes along the road to his castle let you know that he delivers. And you'd better not test him on it.
<nobr> <wbr></nobr>;-D
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