The fallacy of "too many choices" is the assumption that each consumer has to evaluate every characteristic of every item in that class. It's just not true. People are perfectly capable of choosing a car even if they don't have any clue how one engine's performance compares to another. Mostly because it's not important to them. Most people have a very limited set of requirements in anything they buy and are only looking at those requirements when they compare.
People who don't want to do even the most basic research deserve what they end up with. They are solely responsible for their own satisfaction.
Why don't we hear that there are too many cars, houses, radio stations, TV shows, pants styles, greeting cards, etc. to choose from?
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Yet more "too many choices" crap...
Posted by: tsg on November 06, 2004 04:56 AMPeople who don't want to do even the most basic research deserve what they end up with. They are solely responsible for their own satisfaction.
Why don't we hear that there are too many cars, houses, radio stations, TV shows, pants styles, greeting cards, etc. to choose from?
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