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We need self-spreading propaganda

Posted by: Anonymous Coward on June 30, 2005 10:14 PM
WE NEED SELF-SPREADING PROPAGANDA

We (supporters of free/open software) can learn from the
wide circulation of certain types of email messages such as
bogus virus warnings, get-rich-quick schemes, conspiracy
theories, and jokes. What makes them circulate? How can
we harness the same dynamics in the service of the TRUTH?
Here are some suggestions on the sorts of emails we need:


  * Could your software suddenly become ILLEGAL? (Don't get

      caught by software patents. Always choose software that

      runs on multiple platforms, so that if your operating

      system is sued from under you, you can change your OS

      and keep using your apps. Here's a list of programs

      that only run on Windows, together with their

      multi-platform equivalents...) [It would help to explain

      how patents, unlike copyrights, are infringed by

      independent reinvention, and how checking for prior art

      can result in extra penalties for willful infringement.]


  * How to avoid being sued for spreading Word macro viruses

      (Set the options so that you always save in RTF format.

      Forward this to your boss so that your whole

      organization follows suit.) [I think some caveats are

      needed about residual macros in RTF, and viruses that

      make Word look like it's saving RTF when it's really

      saving<nobr> <wbr></nobr>.doc format. And I think RTF is applicable to

      other MS Office programs, but only as an export format,

      not a working format.]


  * How to extract discounts from Microsoft / How to get

      FREE Microsoft Office licenses! (Prepare by importing

      your existing MS Office documents to OpenOffice. If you

      can't do that directly, try exporting an intermediate

      format [RTF? SVG?] from MS Office. Then demand that

      Microsoft supply licenses free of charge, with support

      paid on a per-hour or per-incident basis -- because

      that's what you can get for OpenOffice. If Microsoft

      won't play ball, retain only as many MS Office seats as

      you need to maintain your existing documents. Create

      new documents in OpenOffice format. Next time, if there

      is a next time, they'll know you mean business.) [Note:

      Promising discounts for MS Office probably gets more

      attention than directly telling people to use something

      else.]


  * FREE Word-to-PDF converter! (Import your Word document

      directly or indirectly into OpenOffice and click

      File-Export-PDF. Is the formatting less than perfect?

      Well, if you actually CREATE the document in

      OpenOffice...) [This suggestion, like the previous one,

      leverages off Microsoft's strength.]


  * Why Microsoft Office is best (It saves files in formats

      that only it understands, so that you are forever

      beholden to Microsoft if you want to read your own

      documents. It changes its file format to force other

      people to upgrade. It pollutes the WWW with proprietary

      HTML extensions that only work with IE, which only runs

      on Windows, which other people have to buy from MS. It

      doesn't matter if it's no good, because you have to use

      it because other people use it, because they have to use

      it because other people use it, because they have to use

      it because other people use it... [to terminate this

      infinite loop, press ctrl-alt-del]... Don't argue.

      Microsoft Office is best -- for Microsoft!)


  * How to lose friends and alienate people! (Upgrade to MS

      Office<nobr> <wbr></nobr>... [whatever version it is], save documents in

      the new default format, and send them to your contacts

      so that they think they have to upgrade Office if they

      want to keep working with you.)

I stress that such emails must be short, sharp, alarmist,
sensationalist, thoroughly referenced, and SCRUPULOUSLY
ACCURATE. I further suggest that such emails be released
under a sort of one-sentence mini GPL like ``Copyright 2005
Fred Nerque. Forwarding, copying, translation and
modification of this message are permitted worldwide
without royalty provided this notice is preserved, and
provided that only the last modifier is named as the
copyright owner.'' The best versions will self-select by
propagating fastest.

Could I write some of this stuff? Yes, but I'm probably
not the best person for the job, because of my lack of
in-depth knowledge of OpenOffice and MS Office. I spend my
life drafting HTML documents in Emacs (thank you, RMS).
Besides, I'm not a lawyer and I'm not funny. But I'm open
to persuasion.

--- Gavin R. Putland.

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