Posted by: Joseph Cooper
on October 21, 2005 08:50 PM
Not only that, but they go direct to the big customers and negotiate relentlessly to make sure their product gets used.
This is sorta what Linspire is doing, if you've read the recent articles about them getting into US schools.
Personally, I like Linspire and plan to use it on my next computer, but regardless, the bottom line is that product quality is less than relevant. Business strategy and marketing plan are the most important things.
Quality will get you a best-quality award, but it won't get you best-sales. Sales will!
And I'm not even being cynical about it. This is the way things ought to work. If someone doesn't KNOW something is the best, how do they know to buy it? Duh!
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Re:Great products are nothing without marketing
Posted by: Joseph Cooper on October 21, 2005 08:50 PMThis is sorta what Linspire is doing, if you've read the recent articles about them getting into US schools.
Personally, I like Linspire and plan to use it on my next computer, but regardless, the bottom line is that product quality is less than relevant. Business strategy and marketing plan are the most important things.
Quality will get you a best-quality award, but it won't get you best-sales. Sales will!
And I'm not even being cynical about it. This is the way things ought to work. If someone doesn't KNOW something is the best, how do they know to buy it? Duh!
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