Posted by: Anonymous
[ip: 75.175.86.94]
on May 05, 2008 04:31 PM
Whether it is through advertising or other means, Linux needs mainstream media exposure if it is to penetrate the home market. The main advantage to advertising is the control one retains on the message promoted.
I promote Linux on a daily basis. The simple fact is that, outside the IT community, few people have any idea what Linux or Unix are. Most of the people I talk to have a computer at home. Only a tiny fraction are aware of Linux. Far fewer still are aware that it offers an option to proprietary systems. If Linux were well known, you could expect Apple's market share to decline. Make of that what you will.
Lacking media exposure and the consequent public awareness, the effort to put Linux in the home is destined to languish. The enterprise is Linux's real hope for the future.
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Posted by: Anonymous [ip: 75.175.86.94] on May 05, 2008 04:31 PMI promote Linux on a daily basis. The simple fact is that, outside the IT community, few people have any idea what Linux or Unix are. Most of the people I talk to have a computer at home. Only a tiny fraction are aware of Linux. Far fewer still are aware that it offers an option to proprietary systems. If Linux were well known, you could expect Apple's market share to decline. Make of that what you will.
Lacking media exposure and the consequent public awareness, the effort to put Linux in the home is destined to languish. The enterprise is Linux's real hope for the future.
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