Posted by: Anonymous
[ip: 216.50.65.6]
on May 05, 2008 05:00 PM
Well, considering that I spent forever on the phone with someone this weekend to use Firefox instead of IE (because IE got hijacked) I would say that "goal oriented" advertising would be th way to go. This person was not a n00b, but not technically adept was asking me if she could do myspace in Firefox, despite my having said "its just like IE - it does all the same things - but without all the security holes".
After we have addressed the goal-oriented stuff (because that is the checklist against what new users will check), we need to convince them that the software is as good as, if not better than the rest. That is the hardest thing to do... for many reasons. Generally its not better, but it is free.
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Posted by: Anonymous [ip: 216.50.65.6] on May 05, 2008 05:00 PMAfter we have addressed the goal-oriented stuff (because that is the checklist against what new users will check), we need to convince them that the software is as good as, if not better than the rest. That is the hardest thing to do... for many reasons. Generally its not better, but it is free.
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