One of the more humorous ad series today is the Geico "caveman" commercials, featuring a caveman complaining about the stereotype of something being "so easy a caveman could do it." Since we don't have to worry about offending cavemen (or cavewomen), companies can safely poke humor at that demographic group and not worry about alienating anyone. However, you might want to think twice about saying "it's so easy your mom can do it."
You're probably familiar with the phrase "the mom test," which is quick shorthand for "the most clueless computer user we can find." When being bandied about by a mostly male crowd, and a smattering of pre-motherhood female IT professionals, it's easy for this sort of condescension to pass unnoticed -- but it's not unnoticed by the mothers who have a clue and who deserve just as much credit as the father geeks in the crowd.
I've thought about this several times recently, after attending a talk at LinuxWorld Expo where someone said the concept of the workspace on Linux needed to be dumbed down for "single moms," and once again when computer shopping with my partner after the salesperson commented that she had brought a geek with her -- as if she weren't capable of being geeky on her own. While my partner might turn to me for a second opinion on a computer purchase, she's fully geeked out in her own right and fully capable of computer shopping on her own. Just because she's a mom doesn't mean she's helpless around computers -- but that certainly seems to be the dominant attitude.
This brought to the fore something that I've seen -- but not noticed -- for years. I could point to a number of examples where support efforts are described as making it "easy enough for your mom to do it", or the question is "Is Linux ready for mom?" If it's not mom, then it's grandma who is conjectured to be too feeble to grok computers.
But why do moms and grandmas take the fall when plenty of male parental units are just as computer-challenged as their female counterparts? Is there something about the reproductive process that's supposed to render mothers incapable of comprehending computers? Or is this just a not-so-subtle form of sexism, in that we assume moms are clueless with computers, whereas dads -- thanks to an extra supply of testosterone, perhaps -- will be able to muddle along without assistance?
Before you rush to the comments to reply, "but my mom really is clueless with computers," let me assure you that my mom is too (sorry, Mom). However, my dad isn't exactly a kernel hacker either (sorry, Pop), but I don't hear anyone going around saying "this needs to be easy enough for dads to use."
I'm not saying that anyone is deliberately trying to insult women by talking about the mom test, but it is time that we deliberately take steps to remove the phrase from our active lexicon.
To be sure, this isn't limited to the FOSS community or even the computing industry -- there's plenty of gender bias in evidence when you talk about moms (and women in general) and car repair, home improvement, and so forth. But if we really want to encourage more people to participate in the FOSS community, it'd be a big help if we stopped talking down to the moms in our midst.
Note: Comments are owned by the poster. We are not responsible for their content.
No, the problem is that we're "insulting" moms instead than dads. How can we put an end to this incredibly stupid politically correct babble?
So, I'd like mister Brockmeier to tell me: what do we solve by abolishing the mom's rephrasing? Is there an angry movement of single moms that feels downplayed by that? Or is it just a problem that exists just because *you* think it's a problem?
Thanks for understanding my post. The fact is that the politically correctness babble is indeed bringing nothing else than groundless language censorship. I strongly advocate removal of racism and sexism and the like from human society, and I'm not usually considered a bigot by any mean. For the same lack of bigotry, I strongly repulse the censorship of any type of speech, including perfectly legit expressions because they do not sound "good" to someone. Real sexism and racism has nothing to do with innocent expressions of everyday language, trust me.
Perhaps the issue is that not enough single moms are involved in such a movement because they feel repulsed by bigots like yourself that refuse to embrace change?
This is actually one of the most comic things I've ever read. I imagine the crying, helpless mothers feeling deep psychic traumas because we bad, bad, bad bigot geeks do not use another easy-to-visualize example for a concept, and being so deeply traumatized to not even being able to raise their hands by themselves to tell their opinion. Sure as hell it's the reason.
My mother was a computer programmer. She worked on mainframes with punch cards and real ttys. She was around when VT-100 was brand new. She was a computer geek. She hung around with computer geeks. Sometimes I would visit her at work. Where ever she was working, it always seemed about half female.
My father was a complete computer incompetent. We'd always say, "It has to be easy enough for Dad to use".
My older brother is only slightly more computer literate than my father was.
I'm a female embedded systems software developer and embedded systems designer. I have written kernels, device drivers, BIOS implementations, you name it. I have designed computer hardware from the chips up. My spouse brags that I can design the computer hardware from the transistors up [which is actually true but please don't ask me to do it]. I do this stuff for fun. I think that qualifies me as one serious geek.
When my brother needs a new piece of computer equipment, he sometimes takes me along. Frequently the salesman will tell my brother "It's so easy, your wife here will be able to use it". To this, I usually respond "First, I'm his sister. Second, if I were buying this computer for myself, I'd buy something more powerful, strip off Windows, install my own customized Linux, BSD, or Solaris, and make it jump through hoops so fast your head will spin. But this computer is for my brother here and it needs to be so easy, even he will be able to use it." (My brother doesn't always like this because it makes him feel like a computer moron, but the truth is, he really doesn't know much beyond point and click.)
I have long ago gotten sick and tired of some young male telling me about computers, about how to install a stick of memory, about how to use Windows, etc. This is the kind of assumption that is reinforced in the minds of young men and women by the "mom test" (i.e. that mothers in specific and women in general can't use it or understand it). I have frequently responded to it with "You weren't even a twinkle in either of your parent's eye when I was soldering chips on to my first computer motherboard (an Apple and by that I mean the computer before the Apple ][) and began programming it in hex, assembly, and graFORTH."
Amongst the crowd I hang out with, female geeks out number male geeks. We trade these stories around and all of us find it infuriating that people automatically assume that because we're women, we don't know anything about technology.
My favourite story and one that I think really exemplifies just how out of place and time this phrase is came from one of my friends. Her son went to buy a computer. The sales person told him "It's so easy, your mother will be able to use it." My friend's son's response was "My mother's a network administrator. She can use anything. I want something so easy I can use it."
While I'm sure that the "mom test" is suppose to be generational, it has ended up being very sexist. When people use it, they subconsciously think it, reinforcing the sexist message it contains (the same way that repetition reinforces/teaches any kind of behaviour). Like a lot of such phrases, it persists because people say it without thinking. So let's all start thinking about the words we're actually saying.
We can start by retiring this offensive phrase.
'nough said
It's time to retire the mom test
Posted by: Anonymous [ip: 84.164.111.66] on September 08, 2007 03:35 PMIn my opinion this is quite funny :) and it proves that nobody thinks that anyone intended to insult women.
[1] http://de.wikipedia.org/wiki/Wikipedia:Oma-Test
#