As many of you will have seen, unfortunately the Ubuntu Edge campaign did not reach our goal of $32million. The final total reached was $12,812,776. I am hugely proud and thankful to everyone who pledged, supported the campaign, wrote about it, and helped to spread the word.
Some have described us not meeting the goal as a “failure”. I don’t see it that way. Let’s be honest: $32million was always an incredibly ambitious target. We would have liked to have done it for less money, but building a F1 superphone doesn’t come cheap (and remember that the $32million didn’t include any costs for software engineering and project management…Canonical were providing that for free). It was an ambitious target, but disrupting an industry is ambitious in itself, and we gave the crowd-funding campaign our best shot. The story does not end here though.