Schmidt: YouTube + ads = 'holy grail'
July 18, 2008 (4:30:00 PM) - 2 months, 4 weeks ago
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Google CEO Eric Schmidt has spoken more than once this year about monetizing YouTube, but he showed some signs of patience on Thursday for finding a new, good way to sell ads on the video-sharing site. And when Google gets the mechanism right, Schmidt said he expects to hit the mother lode.