Everyone has data. It's always growing, and you should have ownership of everything that touches your data. You need to have the ability to see and make changes to the code managing your storage system. Having ownership of your data gives you control of your own destiny.
All this started with web apps: companies were embracing the web as a new way to easily deliver software to a massive audience and looking for scalable infrastructure on which to build their applications. So, in 2009, Rackspace Hosting launched a product to give application developers access to flexible, scalable storage built to serve content at a massive scale.