These systems go by names like customer relationship management (CRM) and enterprise resource planning (ERP), but they're really just a carefully crafted collection of database tables with a set of routines that keep the employees from messing up the information. They are usually so essential to a business that the database administrators can puff up their chests and make credible statements like, "Our company is really just a big database with a sales force and a warehouse that do its bidding." They're not far from the truth...
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