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Mozilla's Do Not Track Guide Positions Privacy as Key Tech Differentiator

Many users of the Firefox browser already use DNT (Do Not Track) technology to prevent companies and organizations from watching their behavior online and compiling ever-growing databases of their user behavior. This type of technology, of course, doesn't just come from Mozilla; rather, it's widespread in many types of browsers and security products. But therein lies the problem, at least from Mozilla's perspective. The company has been trying its approach to DNT as a standard around which everyone can work. Now, the effort to evangelize it is extending out to corporations and advertisers themselves. Mozilla has published a set of guidelines called The Do Not Track Field Guide.

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