Apparently, native apps have won. We even said so right here on ReadWrite. After all, Facebook apparently likes native more.
Unfortunately, CIOs missed the memo, and the dirty little secret is that most of the world's software, including apps, is written for use, not sale. That means that most of the world's software is not going to follow what Facebook's mobile strategy is, but rather what those stodgy enterprises do.
Those stodgy enterprises? They're all in on HTML5.
I spent Wednesday afternoon with a who's who of enterprise CIOs and CTOs in New York City, talking about Big Data, cloud and mobile. With the Facebook Phone in mind, I polled the group on its mobile applications. Every single executive - not one exception - was building hybrid HTML5 apps, meaning the bulk of the app is written in HTML5 with a native wrapper to improve performance, add camera access, etc.
Every. Single. One.
And not just a few such apps. The bulk of their apps were hybrid HTML5 apps, both for internal employees and for external customers.