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Using Ajax and Search Referrer Info to Help Users Navigate Your Site

Article Source ONLamp
July 20, 2009, 10:35 am

On my web site, I host a FAQ covering many aspects of Postfix administration (http://www.seaglass.com/postfix/faq.html). Most of the traffic coming to the page arrives from Google searches. There are currently seventy-three questions (and answers) on the page, and it extends down quite some way. I've tried to set up the page so that it's easy to find what you're looking for. I purposely kept it to a single HTML file, so that you can use your browser's search function, and at the top of the page there is a list of just the questions with links to the answers for people who want to browse the list. I also recently added search to my site. Still, I wonder if the people who arrive from a search engine looking for something very specific are not overwhelmed when they land on the page. Upon arriving, it may not be obvious that what they are looking for is actually on the page. Are they discouraged and go back to the search listing in favor of a page with more immediate results...?

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