Press release writing in nothing new in the domain of search engine optimization and has been one of the favored arrows in the archery of SEO consultants. However like most other areas of SEO, the press release writing has also undergone consistent evolution over the past few years and almost every SEO company has now taken shelter of the latest changed concept regarding it.

Algorithm Changes Effects

Search engines and especially the top one among them; Google; has been consistently changing their search algorithms. Like articles and blogs, the features of press releases have also undergone substantial changes. In result the SEO services have started paying more attention to natural writing, quality content, and use of social networking sites.

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