Tags: marketing

Evaluate a Product/Market Fit

How to identify when a fit has been achieved, and how to exit the explore stage and start exploiting a product with its identified market. We live in a world of data overload, where any argument can find supporting data if we are not careful to validate our assumptions. Finding information to...
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Why Open Source Needs Marketing (Even Though Developers Hate It)

Open source is community and collaboration driven. Instead of one dedicated product development team, there are thousands of developers from all over the world who contribute and develop the open-source project. For traditional marketers entering the open-source space, it takes a bit of a mindset...
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A Better Marketing Plan for Your Open Source Software Project

Open source software (OSS) marketing today is unique: it’s a process of co-creating and co-executing a marketing plan with an entire community—developers, end users and vendors. This makes it distinctly different than most traditional technology marketing efforts, which generally focuses on...
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marketing
Open source marketing is about capturing very scarce attention and resources in a very crowded environment.

How to Market an Open Source Project

The widely experienced and indefatigable Deirdré Straughan presented a talk at Open Source Summit NA on how to market an open source project. Deirdré currently works with open source at Amazon Web Services (AWS), although she was not representing the company at the time of her talk. Her experience...
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community
Open source involves a culture of understanding change. It’s about evolution as a group, says Mesosphere’s CMO Peter Guagenti.

Sustainable Open Source Is About Evolution As a Group

In the early days of open source, one of the primary goals of the open source community was educating people about the benefits of open source and why they should use it. Today, open source is ubiquitous. Almost everyone is using it. That has created a unique challenge around educating new users...
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