Whatever happened to dot-com stunts?

Kelly McNeill writes: “Does anybody remember the DotComGuy? How about IUMA? Or even the e-Cavemen? Last year, the Net was inundated with publicity stunts and name games aimed at driving Net-weary consumers online. It seemed like there would be no end to the creativity and scope of the e-commerce publicity stunts. But take a look throughout the dot-com landscape today and the only stunts you will find are companies managing to survive online with making a profit.”