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Branding and the Open Source Marketplace

In the extremely overcrowded open source marketplace, marketing managers find it difficult to think of innovative ways to raise their brand's visibility. With so many brands jostling for attention, the low signal-to-noise ratio might tempt marketers into adopting an "everything but the kitchen sink" approach.

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Discovering Hidden Influencers that Make and Break Project Success

A provocative research finding is that 75-90% of all large organizational projects fail to meet their original objectives, (Patterson et al. (2006)). The same research suggests human practices and behaviors—more than technical or financial matters—are at the root of the breakdowns. 

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Woman Force In Open Source: Eilidh McAdam Interview

This week we are interviewing Eilidh McAdam who forayed into contributing to open source software through LibreOffice. We talked to her about her experiences with the free software community as a female developer/contributor.

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Should We Require That Open Source is Developed Openly?

Roy Tennant wrote an interesting post about the definition of open source, in it he says: "Open source" should mean exactly that and nothing more—the source code of the software is open, thereby allowing others to see it, understand it, and perhaps modify it. How the software itself is developed...

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Open Source for MBAs: A Primer

If you’re neither a scientist, nor active in the open source community, it can be difficult to properly understand why people write open source software. Why would people just give away the products of so much hard work? Read more... read more...

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