Infrastructure-as-a-service (IaaS)—including storage and cloud compute services—remain the fastest growing segment of the market, according to the research firm, but high-growth emerging markets are where the money is.

Red Hat is by no means any stranger to either Big Data or the open hybrid cloud, having been closely involved with both efforts for several years already. But with the company's announcement last week of a fresh strategic direction in those areas, it's clearly embarking on a new path.

Cloud service provider Cumulocity will present an Arduino board with mobile communication capabilities at Embedded World. Co-operation with Deutsche Telekom is intended to give home users access to the Internet of Things.

Simply put, cloud infrastructure will be a buyer's market as the table stakes will be low pricing largely on AWS' terms.