Author: JT Smith
Anonymous Reader writes “I met a fellow commuter on the train while testing the Nike MP3 player. His wife had picked one up for the gym and much to her chagrin, he was using it more than she was. It’s easy to see why.
Even though other MP3 portables target the gym set in their marketing plans, Nike is the first and only player to be specifically designed and built for the exercise minded. In the process they developed a unit that is not only far more convenient when one is bouncing up and down on a treadmill, it further illustrates the power of the digital music format to transcend limitations on the size and shape of the device that plays it. 1’s and 0’s don’t possess a physical shape like CD’s and cassettes and this greater freedom of form is one of digital music’s biggest competitive advantage. The Nike is a perfect example of this.
