The idea of blub (the average programming language) was first introduced by Paul Graham in his essay "Beating the Averages".
Blubness is a powerful force because it is deeply linked to the human tendency to seek comfort in the familiar and to resist change. It spans all IQ's and levels of programming ability and interestingly seems to very strongly effect those who have excelled in their specific areas of programming expertise.
Here is Paul Graham's "Beating the Averages" essay http://www.paulgraham.com/avg.html
To learn more about the blub paradox join the Anti-blubness group at linux.com http://www.linux.com/community/groups/viewgroup/911-Antiblubness