Recent Marshal poll results show that 29% of Internet users buy products of whose existence they find out via spam. The percentage is incredibly large if we don't take into account the fact that the Marshall survey included only 622 respondents, a sample that can hardly be held as sufficient. Moreover, the question that stood at the base of the poll was "What purchases have you made from spam?", which implies that those who answer it are very likely to have actually bought something using the method.
August 20, 2008