November 15, 2001
Activation scheme for Windows XP a marketing fiasco
Author: JT Smith
Kelly McNeill writes: "Microsoft made its fortune selling adequate software with wonderful marketing. Now comes Microsoft XP, which is wonderful software getting wrongheaded marketing. Here's how it happened. Microsoft decided it was losing too much money because consumers copied and passed along copies of Windows. It would be hard to argue that isn't so. You may have done it yourself. That caused Microsoft to come up with a new activation technology that makes it extremely difficult to install an illegal copy of Windows."