May 30, 2001

Amazon.com's free music downloads take off

Author: JT Smith

PCWorld: "While the debate rages about the best models for music and e-book sales, Amazon is forging ahead with its
hybrid approach: free music, and books and software for a fee. Jeff Blackburn, head of Amazon's digital
division, brushes aside any discussion of whether and how music customers will pay for downloads as
largely irrelevant to the task he faces. In his quest to build the ultimate digital mall, he's ready to use any
platform--whether Adobe's e-book format or Microsoft's, for example--and business model that will work.
"We have a pretty pragmatic view of it," he says."
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