December 12, 2003

AMD Goes On The Offensive

It may not be the largest chip maker, but AMD is working to capture the buzz of developers with next-generation product releases, many
aimed at digital media for the home.

Following last month's news about a new plant in Germany, the Sunnyvale, Calif.-based company Thursday said it is now setting up more laboratories in
Beijing China to spread its development initiatives.

In coordination with BLX IC Design Corp., AMD's development facility will build products that offer customers new choices in thin client solutions.

AMD's other contract plans with China's Founder Group will establish a Platform Development Lab for information appliances beyond the PC market. That
joint effort will initially focus on home digital media centers.


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