August 10, 2006
AMD talks about ATI
From the moment I got the call, I knew there was much more to AMD’s acquisition of ATI than was being reported. My mind immediately leaped to the ramifications the acquisition would have on ATI’s relationship with Intel OEMs. Intel couldn’t be jazzed about having AMD inside systems that bear Intel’s imprint. Then I wondered whether AMD’s acquisition might result in the opening up of ATI’s graphics drivers, which are now distributed only in binary form. Is ATI rival NVidia going to keep working with AMD? And how does this figure into LIVE!, AMD’s push into consumer electronics and media centers?