August 9, 2001

AMD works on its megahertz image

Author: JT Smith "AMD is preparing to launch its next desktop Athlon processor, a 1.5GHz chip, in late September,
sources said.

The new desktop processor will be AMD's fastest chip. But despite performance boosts, the
1.5GHz Athlon will still be a clock speed underdog compared with rival Intel's Pentium 4
processor line, set to hit 2GHz later this month.

As a result, AMD faces a huge marketing challenge: shifting the terms of its ongoing speed battle
with Intel from pure clock speed to pure performance."


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