News.com: "AMD is preparing to launch its next desktop Athlon processor, a 1.5GHz chip, in late September,
The new desktop processor will be AMD's fastest chip. But despite performance boosts, the
1.5GHz Athlon will still be a clock speed underdog compared with rival Intel's Pentium 4
processor line, set to hit 2GHz later this month.
As a result, AMD faces a huge marketing challenge: shifting the terms of its ongoing speed battle
with Intel from pure clock speed to pure performance."