March 3, 2006

AOL Email Tax Fury: 2,000 Recruits Per Hour

zanek writes "The boneheaded idea probably sounded great in committee: If you charge unwanted senders a ransom to bypass your spam filters, you turn them from an enforcement headache to a paying customer. Unfortunately for AOL and Yahoo, the concept hasn't had the same resonance with the public. As a result, opponents are signing up thousands of troops, while AOL's recruiting direct email customers, and Yahoo's heading for the hills. The outcome will be great fodder for a Harvard Business School case study."


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