July 12, 2001

Appearance themes: Apple's 1984 Super Bowl ad

Author: JT Smith

Kelly McNeill of OSOpinion writes: "Apple Computer's 1984 Super Bowl advertisement has been routinely hailed as the greatest television commercial of all time. It was successful primarily because it dramatically portrayed how the Macintosh broke away from conformity and liberated users from the stifling environment imposed by "Big Brother" IBM. Ever since Apple's sledgehammer plowed into that big blue telescreen, Mac users have identified themselves as nonconformists who insist on doing things their own way."
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