Apple advantages – think different, but the same

Kelly McNeill writes “In the world of personal computers, there is rarely anything specific that allows one PC maker to differentiate itself from its competition. Because the common PC is based solely on the same commodity hardware that each and every other PC maker uses, there is really no reason to choose one PC supplier over another when considering the purchase of a computer. It’s no wonder that price is the primary quoted virtue when PC enthusiasts make comparisons to the Macintosh. The wallet is virtually the only selling point which compels an individual to choose one PC maker over another.”