November 27, 2001

Apple's marketing holes

Author: JT Smith

Kelly McNeill writes: "Like healthy Swiss cheese or a fine French bread, Apple's existing marketing strategy has gaping holes, leaving most PC users unaware of just how sweet the Macintosh really is. In a previous column, I mentioned that Apple's advertising now displays its products within the context of its users -- a sorely needed change -- but the results are no better than the old whirling iMacs, three-word slogans and Steve Jobs' favorite demo music."
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