September 13, 2005

Apple's Strategy Behind ROKR Mobile Phone

Anonymous Reader writes "At a recently guarded press event, Apple launched its latest gadget and a product that has perhaps been long overdue: the Motorola ROKR cell phone. So why is Apple launching a Motto? It’s simply because the phone has a mobile version of iTunes and can therefore play music. According to Steve Jobs, "it’s more like a phone and a Shuffle rolled into one…""


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