Apress is launching the eBookshop with several incentives, including a minimum of a 50% discount on all titles, a one-time 75% discount to members on a single eBook, tie-ins with partner companies, trade-show promotions, tell-a-friend bonuses and ongoing specials. An eBook is a valuable companion to an indispensable reference book; offered in PDF format, it is searchable, portable, convenient and affordable.
Within 10 days of the soft launch of Apress’ eBookshop, research indicated that substantial sales were generated from non-U.S. programmers, including South African, Korean, Australian, Japanese, and European buyers. Apress was also pleased to learn that approximately 20% of eBook customers purchased multiple titles. Titles downloaded are representative of the leading technologies in Apress’ catalog:
To access the Apress eBookshop, visit eBookshop.apress.com or www.apress.com.
According to Apress publisher and co-founder Gary Cornell, “While I’m a ‘dead tree’ kind of guy, lots of our customers have moved beyond me. I’m pleased Apress is now able to support them! And even I realize that having an eBook version of one of our titles is a very useful companion to the physical book.â€
•••
About Apress
All Apress titles are available at bookstores worldwide, at online booksellers, and from Springer New York, Inc. at 800-777-4643; fax 201-348-4505. Contact us for more information at sales@apress.com.
For a review copy, author interview, cover file, or more information about Apress’ innovative approach to publishing, contact Julie Miller at 510-549-5930, extension 126, or email julie_miller@apress.com.
Apress L.P., based in Berkeley, California, is a fast-growing publisher of technical books devoted to meeting the needs of information technology professionals. Apress is dedicated to publishing titles of the highest quality and has compiled a team of authors that reads like a veritable “Who’s Who†of the computing industry.
FOR IMMEDIATE RELEASE
##”