December 19, 2006
Are We Being Served?
Web 2.0 throws a lot of buzzwords at us. New technology has given us new terms to describe a particular design process. One of these is "user-centric" design. An example of a website that isn't user-centric would be microsoft.com. A static site where the users have no control over the content of the site, nor any choice in what they see. The company displays the information they deem important. This is considered web 1.0. (Note by AS: a new microsoft.com site has gone live since this submission). YouTube and Digg are examples of Web 2.0, user-centric sites whereby the users of the site contribute not only the content that the other users consume, but each user helps decide what content is promoted. Today, I'm going to coin a new term: self-centric design. To define this new term, I will compare OSNews to one of the leading web 2.0 sites: Digg.