October 1, 2001

Athlon XP pricing is killing some system builder support

Author: JT Smith

The prices AMD has set for its Athlon XP processors seems to have had the opposite effect of attracting sales. The Register says it has received e-mail from a source at a "decent sized" computer system builder calling the prices "over the top" for what the chipmaker is offering. Another builder, however, has gone on the record as saying that AMD's pricing is competitive and that he really, really likes the company's new practice of using model numbers instead of clock speeds in marketing the new processors.

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