February 27, 2014

In Barcelona, Samsung Courts the Apps Developers

Samsung Electronics came to Barcelonaâs Mobile World Congress to show off its newest smartphones and smartwatches to consumers.

The new Samsung Galaxy S5
Associated Press

But itâs also taking advantage of the global tech event to court one of its most important audiences: the programmers and apps developers that make the third-party services that increasingly define the experience on its devices.

At a side hall at the trade showâs main complex this week, several hundred programmers and developers gathered to take in a string of presentations that were low on dazzle, and heavy on PowerPoint slides showing lines of Courier-typefaced programming code.

Read more at WSJ Digits Blog.

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