March 31, 2008
The Best Linux Marketing Tip: Donâ€™t Mention Linux
The VAR Guy wasnÃ¢â¬â¢t looking for love, but he found it during a trip to his local CostCo last night. There, he spotted the $299 Eee PC from Asus. ItÃ¢â¬â¢s built on Linux Ã¢â¬â but CostCoÃ¢â¬â¢s in-store promotional materials for the device barely mention Linux. That may be a smart move. HereÃ¢â¬â¢s why.