August 2, 2005

Birth of the IBM PC

IBM was in a time of transition in the early seventies. The leadership of the Watson family, which spanned over most of the twentieth century, was at its end as the new CEO, Frank Carry, assumed control of IBM. In order to make the massive corporation more agile (and recover the market share it lost during the US government's protracted investigation of IBM's monopolistic practices), Carry split the company into independent business units, or IBU's. The Entry Level Systems IBU was placed in IBM's sprawling facility in Boca Raton Florida, and tasked with creating new machines that would advance the IBM brand. William Lowe was the first director of the IBU.


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