Blythe Masters may be helping to lead an industry-wide shift in the development of blockchain tech, but that doesn’t mean her startup isn’t experiencing its own changes as well.
No longer content with building tools that have the potential to make industry more transparent and streamlined, Masters is one of a number of blockchain innovators in pursuit of talent and customers as part of an effort to help make the tech’s theoretical business applications real.
Epitomizing the shift, Masters’ heavily funded startup, Digital Asset Holdings, last week published a white paper with a subtle, but important difference: non-experts can understand it. Marking a transition in the company’s focus, the simply titled paper – “The Digital Asset Platform” – isn’t written for developers that build tools, but for executives with the power to change the direction of a financial institution.
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