Branding: Even For Linux and FOSS, It’s Everything

Article Source LinuxPlanet

Traditionally, any mention of marketing has the average member of the free and open source software (FOSS) community reaching for the garlic and crucifixes. Yet, despite the baying of mobs with pitch forks and torches in the background, the topic of how FOSS presents itself to the world at large has started to be raised in blogs. The consensus is that FOSS has not taken control of its identity, and would be more successful if it did.

I am as uneasy as anyone when the idea of marketing is raised — maybe more so, since I worked in marketing for several years before I found an honest job, and know its faults as only an insider can. All the same, I welcome the discussion as distasteful but increasingly necessary…