From the humor site, Segfault: "Troubled San Jose-based Poindexter Brewery has decided to give its beer away for free, generating
revenue instead by providing services and support.
According to Poindexter CEO Flo 'Mudshark' Eddie, 'We read about some brewery called Eazel, giving
their beer away for free. And they got 12 million big ones in venture capital! Were not sure about how to
make money off this service and support thing, but neither is Eazel and look how far they got.' "