October 3, 2001

Bucking the low-interest trend for high-tech conferences

Author: JT Smith

Kelly McNeill writes: "How often have you attended Internet shows where the major sponsor booth is absolutely swimming in interested potential customers? Most recent Internet trade conferences have been sparsely attended, and major sponsors have suffered severely limited interest in their new offerings in both hardware and software. Seybold San Francisco 2001 bucked that trend, as both major sponsors (Apple and Adobe) easily filled presentation after presentation through their four days of presence on the trade show floor at the Moscone Center. And this was one week after terrorist attacks on U.S. soil."

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