Cisco has made an interesting acquisition today, announcing the purchase of ThinkSmart Technologies, a company that delivers location data analysis using Wi-Fi technology. Financial terms of the deal were not disclosed.
ThinkSmart’s technology enhances a wireless network infrastructure with location analytics for service provider and enterprise customers. The startup’s location analytics collects information on movement within a venue including time of day, traffic patterns and dwell times. Cisco says that this information then allows enterprises and venue operators improve the customer experience by identifying appropriate staffing levels, reducing wait times, optimizing business processes, and improving customer flows.