December 2, 2007

Cult Watch 2007: Who's Drinking the Kool-Aid?

As we wind down another year in technology, it's a good time to check in on the cults and see how theyââ¬â¢re doing.

For companies who inspire them, user cults are nice because they motivate customers to overlook strategic blunders, exaggerate product successes and -- most importantly -- walk the earth ââ¬Åvirallyââ¬Â marketing products without pay.


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