Cult Watch 2007: Who’s Drinking the Kool-Aid?

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As we wind down another year in technology, it’s a good time to check in on the cults and see how they’re doing.

For companies who inspire them, user cults are nice because they motivate customers to overlook strategic blunders, exaggerate product successes and — most importantly — walk the earth “virally†marketing products without pay.

Link: itmanagement.earthweb.com