September 16, 2010

Day 1: Intel AppUp Elements 2010

Day 1 of Intel AppUp Elements 2010 included the keynote followed by intimate talks focused on three core pillars: monetization, fragmentation, and visibility. App developers were presented with the Intel vision of the app marketplace today and the near future.

Let's take a closer look.

Monetization, Fragmentation, and Visibility

Intel's head of AppUp, Peter Biddle introduced Renee James, VP and GM of Software and Services Group at Intel for the keynote. During the keynote James made a strong case to app developers for opportunities existing within AppUp and why now is the time to get on board. While James outlined the larger goals of providing a forum and dialog for apps developers, the key focus of her talk was to reiterate that Intel is intent on promoting and enabling better end user experiences.

Of particular note was the imagery within presentations at Intel AppUp Elements. In almost every visual the front and center device was what appeared to be a Cisco Cius tablet wedged in between a mobile handset and netbook form factor.

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