March 9, 2001

Failed firms' URLs find little net worth

Author: JT Smith

What's the least valuable asset of a dead dot-com? That might be the domain name associated with the deceased business. A report at the Los Angeles Times says that there's not much market interest in such hard-luck domain names that often performed double duty as the company name bandied about in negative media accounts. There is hope for some "generic" names -- garden.com, for example, now redirects to the Burpee Seed Company.
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