Author: JT Smith
MSNBC: “…hardware companies depend on fan sites as an
inexpensive way to generate buzz about their products. The
underground news outlets, for example, helped fuel the hype for
Sony Corp.’s PlayStation 2, which led many U.S. consumers to
camp out at stores in quest of the elusive game machine last
October. “I know I’m being used by [Microsoft],” says Bob
Stein, head of ActiveXbox.com, another fan site. But the
21-year-old Penn State senior adds: “I’m using them, too, to
get free software and hardware to review.”
inexpensive way to generate buzz about their products. The
underground news outlets, for example, helped fuel the hype for
Sony Corp.’s PlayStation 2, which led many U.S. consumers to
camp out at stores in quest of the elusive game machine last
October. “I know I’m being used by [Microsoft],” says Bob
Stein, head of ActiveXbox.com, another fan site. But the
21-year-old Penn State senior adds: “I’m using them, too, to
get free software and hardware to review.”
