March 31, 2002
Gartner: Apple's price hike will be imitated
NewsFactor Network writes, "Chastised by both current and potential customers, Apple attempted to deflect concern by pointing to fellow computer manufacturers, who were scaling back RAM and other components rather than raising prices. "We've chosen to raise prices by $100 and stick with our three fully configured new iMac models," said Philip Schiller, Apple's senior vice president of worldwide product marketing, when the price hike was announced. A new report from Gartner indicates that Apple may have taken the most direct and expedient route in addressing a problem that the entire personal computer industry is facing."